Winning in the software industry doesn’t come from faking it or even making it. Instead, it takes being great at it, because being exceptional results in a sustainable competitive advantage. Having been a part of great companies that have been honored with awards from Inc. 5000 Fastest Growing Companies, Deloitte Fast 500, Top 50 Best Places to Work in America, and Inc. Best Workplaces, as well as being named the #7 on Glassdoor’s Best Places to Work in America, John Gardiner knows what it takes to be great. His strategic leadership includes serving in numerous high growth software companies as the President, Chief Operating Officer, Chief Strategy Officer, and CFO, including the most successful investment in TA Associates’ 56-year history, earning a stunning 6013% ROI. A strong proponent of the Trust Product Practice, he knows the value it brings to an organizations’ business practices, culture, competitive differentiation, brand, and growth.