John Paul (JP) Blaho currently leads the Market Insights group for Arbor Networks, and is a seasoned Product and Solutions professional with more than 15 years in the product and services marketing ares in IT. With eight years focused specifically on network security solutions, JP has developed a focus on understanding the buyer journey for Enterprises and identify the unique personas who engage in making complex IT security assessment and purchase decisions. Mr. Blaho has worked for leading security and services organizations such as Sungard Availability Services, Blue Coat Systems, Teradyne, and IBM Security. JP received his BS degree from Bethany College in Bethany, West Virginia, and received his MBA from Northeastern University’s D’Amore-McKim School of Business in Boston, Massachusetts.